Road traffic accidents are the leading cause of death for children and older worldwide, according to data from the Centers for Disease Control and Prevention. So, 3M has announced its commitment to increase safety and visibility in 100 school zones in 23 countries around the world by 2024. The project will include the installation of reflective signs, visible street markings and pedestrian crosswalks.
In a statement, Dr. Dan Chen, president, 3M Transportation Safety Division said: “Over the next two years, we will work with NGOs and government agencies to improve safety in school zones and develop a scalable model for high-risk and under-resourced communities to create safer roads for all children.”
For more than eight decades, 3M’s Transportation Safety Division has had the mission to advance transportation infrastructure and mobility globally. 3M has facilitated the installation of high-performance road materials and technologies, like Diamond Grade Reflective Sheeting for school zone signage and Pavement Marking Tape to help improve reflectivity and visibility for motorists and pedestrians.
