The standalone display shelves are also known as Floor Standing Display Units, holds products in an independent stand to enhance the customer shopping experience. As compared to wooden or metal stands, it is the most cost-effective way to boost your sales and strengthen the brand with utmost visibility.
Qualities like durability and easy disposal make the floor standing display units constantly evolving in terms of design. Made mostly of cardboard, Corrugated Flute Boards, and other such recyclable materials, one can easily transform or change the pattern with the same material. It comes with a maximum weight of 15 kgs. Hence, it saves a lot of cost and maintenance.
These Days many FSDU have been designed with Backlit Options also to get your brand Visible in the clutter of other brands.
While talking to one of the manufacturers Mr. Triedev J Kapoor from Indigo Prints Delhi highlighted that brands these days ask for Eco Friendly & Recyclable materials to be used in POP and these Floor Standing units are much in demand, we also customize according to the client requirements and can also make the single-piece unit as per their requirement. As nowadays in Modern Retail each store requirements & placements is different. Also being lightweight & foldable these units are easy to dispatch in any part of the country
At the point of purchase, an FDSU increases brand impact as well as product visibility. Especially for small products like Food Items, confectionery, stationery Products, Batteries, Personal Grooming Products, etc that usually are jumbled on the regular shelf. It is a separate space for attracting and enhancing such small items. Placed near the billing counter or at the end of rows, FDSUs grab instant attention and make the customer come back for more.
The breakfast cereal manufacturer, Chocos has promoted its product in a free-standing display unit. These are noticed at many food marts and shops that sell similar products. Chocos enhanced its brand logo through a standing unit made of eco-friendly material. It looks attractive as well as on point for any one to add it to the cart.
The design type that Chocos have used does multiple jobs. It holds all the products on big neat shelves, promotes, and gives a creative touch too.
One can similarly enhance their products or services to the customers. It is not much work apart from the design perspective and does tremendous promotional work.
Another example of explicable design and promotional FDSU is the Oral –B initiative. The shelves here are perfect for the product size and again take utter care of the brand image. If your company has small-sized products, these stands with horizontal shelves are a boon. The material used here is less, high visibility due to less coverage and at the same time color combination as per the categories.
Simultaneously, if you deal with magazines or books, there are innovative designs with sustainable material for them too. It looks cumbersome but is not and can is easy to dispose of as well as customize as per your requirements.
Most of these are kept near the billing counter so that the customer has the last chance of grabbing the mini products before the final bill. You can play with the shape, design, colors, appearance that perfectly fits your advertising and display agendas.
In general, there are multiple products at any shop or supermarket. It is pretty complicated to showcase or advertise or highlight any one or a few products out of the lot. Hence, the displays play a great role in highlighting specific products. Especially, the design of a Floor Standing Display Unit makes it both attractive and fruitful. The positive appearance ensures that the customer gets back to the store/supermarket more often.