JCDecaux, the world’s leading outdoor advertising company has been sanitising its bus shelter media in Delhi since the start of the first lockdown, considering that even though people are indoors & public transport is shut for the time being, cleanliness is still next to godliness.
While all the citizens of the city are doing their bit in containing the spread of Covid-19, those working rigorously in these difficult times to reinforce the order are the police, the healthcare workers & the other cleaning personnel. JCDecaux took this as an opportunity to acknowledge these heroes by associating with Delhi Police & show their gratitude.
Delhi police came on board with a relevant campaign & decked up bus queue shelters in Delhi with a clear message to the audiences, reminding them of staying indoors as much as possible & thanking those on the front shore right now.
“The major audience on-the-move right now are the police & the healthcare staff, so we wished to greet them with appropriate communication. Thus, channeling such messages on JCDecaux media leveraged us with proper visibility & reach. We are dedicated towards making all the zones green & we recognize the efforts put in by everyone,” says Deepak Yadav, Additional DCP New Delhi District, Delhi Police.
Having established a proven track record of open communication with its principal partners, the out-of-home major JCDecaux loves to work closely with the government authorities to develop valuable services for them & also for the community. And this particular example is nothing but the testimony of the same showing how JCDecaux works in tandem with government authorities and state administration.
“Delhi Police’s recent campaign has been of sheer importance to JCDecaux. It is like expressing feelings of every individual at present. Saluting our heroes & reaching out to people to help them in the times of ongoing crisis couldn’t have taken a better shape,” says Pramod Bhandula, Executive Chairman, JCDecaux India adding that with bold creatives & clear message, it’s a hard-to-miss reminder of staying at home for those doing otherwise. “We’re all in this together & doing our part righteously will get us through this pandemic crisis.”
JCDecaux India is a leading out-of-home player in the market since it was established in 2006. The OOH giant is continuously delivering the best & most advanced media solutions in Delhi (Street Furniture & Airport Express Line), Chennai (Metro) & Bengaluru (Airport & The Collection Mall – UB City) in line with various customised needs of its clientele. Its continuously expanding portfolio consists of airport, airport express metro, street furniture, bus shelters & pole-mounted MUPIs making it the most diversified out-of-home network in India.
