The show is displaying revolutionary advancements to enhance brand campaigns.
Welcoming top decision makers from the marketing, advertising, signage and OOH industry, Media Expo New Delhi 2019 opens today. The distinctive growth in exhibition space and exhibitor numbers highlight the strong position of the show to meet, network and source some of the best advertising tools available in the Indian market.
Even with various technologies entering the media and entertainment business on a daily basis, India is one of the prominent markets where print and signage industry are still standing strong. To source these technologies and advanced solutions, Media Expo, time and again, has proved itself to be the leading trade fair that converges manufacturers, suppliers and business visitors from this industry.
Opening today, this prominent fair has surpassed its exhibitor records with 220 companies displaying a massive 13% growth from its previous numbers. The showfloor that covers halls 8, 9,10,11,12, and 12A also demonstrates a 14% surge in exhibition space.
Sharing his thoughts on the brand, Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holding Ltd., said, “It has been a brilliant year for our show, Media Expo. Along with Mumbai, the New Delhi edition has also broken its previous exhibitor records showcasing the unceasing trust the platform has earned from our exhibitors and visitors. With constant efforts to enhance the show, we will continue to build a one-stop-brand offering all-encompassing solutions for this industry.”
This significant show was inaugurated by eminent members from the industry that included: Deborshi Paul, Business Head, Apsom Infotex; Pradipta Chowdhury, National Head-Graphics Division, Fujifilm India Pvt Ltd.; Santoash Nair, Category Country Manager, HP; Nirav G, Managing Director, AT Inks; Nils Frerichs, Sales Manager (Central Europe & Asia), Shilpa International; Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd. and Michael Dehn, General Manager – Sales & Marketing, Messe Frankfurt Trade Fairs India Pvt. Ltd.
As the industry continues to break new grounds year after year and present exciting technologies and solutions on the Media Expo showfloor, the organisers feel there is a strong need to recognise honour and encourage the effort of the creative minds and brands behind these innovations.
Michael Dehn, General Manager – Sales & Marketing, Messe Frankfurt Trade Fairs India Pvt. Ltd., said, “We acquired the show back in 2014 and I am happy to announce that the exhibition has grown 64% in the last 5 years and hosts more than 200 exhibitors this year. Together with the leading advisory firm Ernst & Young, we have conceptualised a platform which will be rewarding innovative applications in the industry and are pleased to announce the launch of ‘Media Expo Excellence Awards’ which will take place at our next edition in 2020.” The curtain raiser to the MEA 2020 Awards took place at the inauguration today.
The on-going show in New Delhi reflects the country’s festive vibes as the showfloor bustled with business visitors exploring vibrant print samples and bright signage and POP displayed by the exhibitors. The show displays over 150 running machines giving first hand experience of the efficiency of technology used and quality of finished products.
Along with the industry’s quintessential needs like textile and flatbed printers, display equipments, vinyls and other marketing materials; popular trends like 3D printers and digital signages with build-in IoT systems also caught a lot of attention.
World’s largest 3D printer on display
Although 3D printing is still at a nascent stage, the usage of it will be vast in the coming years. In India, the sector is projected to touch USD 79 million by 2021*. One of the major product attraction at the show is ‘Massivit 3D’ by Arrow Digital – world’s largest 3D printer that can be used for POP and POS.
The machine, displayed for the first time in India, will be ready for live demonstrations and is used to create 3D POP displays, props, and selfie points, 2D/3D billboards and signage, innovative window displays, 3D moulds for thermoforming, channel letters and 3D logos, custom-shaped SEG frames (soft signage), and personalised pop-ups for stores and booths.
Apart from a wide range of product displays, the leading event is also encouraging knowledge-oriented discussions. The first day of the show is hosting workshops that will throw light on the upcoming trends and solutions to help leverage the indoor and outdoor advertising industry.
Overall, Media Expo New Delhi 2019 still continues to be the top choice of exhibitors to showcase gen next solutions, meet focussed visitors and build long term business relationships. The leading show for indoor and outdoor advertising and signages is open till 8 September 2019.
About Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500 employees at 30 locations, the company generates annual sales of around €718 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USP is its closely knit global sales network, which extends throughout the world.
Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
