This clever campaign from Orangina was an attention grabber and a hit among passersby at La Defense and Lille Europe in France. The campaign depicted exactly what the brand promotes; vigorously shaking the beverage before drinking. Each time a customer came to the machine to vend his favorite drink; the dispenser would get stuck on purpose. The customer had to shake the machine vigorously for the drink to fall out. This otherwise quite normal looking machine would even tell the customers to shake it harder if they weren’t doing so.
This viral device asked the customers to shake, jostle and even hit hard on it if their favorite beverage was not delivered. The campaign was Buzzman advertising company’s brainchild and definitely created a buzz within just 48hrs for which it was on the streets.