An everyday consumption, an ingredient in myriad recipes, a source of nourishment, milk has its place in every kitchen. Premium brand in the dairy products category, Govardhan produces pasteurized milk which is enriched generously with nutrients like protein and calcium. Govardhan has chosen JCDecaux, the leading OOH company as a medium to promote Govardhan Milk with the tagline, “100% गाय का दूध नहीं, 100% सेहत नहीं (Health comes with 100% cow milk)”.
Govardhan has leveraged the benefits of JCDecaux’s Residential network which covers major housing spots in Delhi. The exceptional reach and frequency of residential network enhance the campaign visibility resulting in successful brand recall amongst all age groups. The strategically located citylights of JCDecaux in this network cover market areas around residences with high footfall in an impeccable manner.
Coupled with the residential network, the campaign is throttling with the bonus of organized and uncluttered delivery which further boosts the impact on the target audience. Govardhan, famous for its top-quality ghee has a range of other value-added products like paneer, butter, cheese and more.
“Considering every household consumes milk on a daily basis, Govardhan has smartly chosen the residential network to promote their pasteurized cow milk. JCDecaux Street Furniture network provide effective communication along with good traction on brand’s noticeability. The widespread reach of the city lights ensures a successful brand recall amongst the target audience,” says Olivier Heroguelle, MD, India
