McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries. The popular burger chain came up with an inventive out-of-home billboard to create attention about Dyslexia. It is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. However, people who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. The innovative billboard placed in Sweden has jumbled up words which are unreadable describing the illustrated burger which simulates what it is like if you have dyslexia.