Cyber attacks have become quite prevalent these days. With privacy invasion and data breach, it is one scary attack which can cause a lot of disasters. Hiscox’s ‘CyberLive’ deployed a real-time Out-of-Home advertising campaign to showcase the prevalence of hacking in the modern digital world. This inventive digital campaign successfully generated positive feedback.
As part of a broader aspect of the drive for the specialist insurance firm, Hiscox has cemented its position in the ‘cyber-risk’ marketplace for SMEs by implementing a reactive digital OOH campaign that saw screens being hacked in real-time.
The OOH campaign has evidently made a huge impact – a brilliant idea executed in real time and supported by additional formats that generated content amplified across other channels. Moreover, when cyber security was making the news, at all the times Hiscox was at the forefront of the issue.
In full collaboration, agencies AMV BBDO, Goodstuff, Grand Visual and Talon created purpose built ‘honeypot’ servers – the type typically used by SME businesses – to keep a tab on live hacks, which then in turn generated a response by digital OOH creative.
