It is really painful being stuck in traffic after a hard day at work. Capitalizing on this McDonald’s, one of the largest fast-food chains has come up with a unique ad, targeting on-goers to pull over at a nearby restaurant and pick up a hamburger on their way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the U.K. that specifically targets drivers on busy highways at peak times of the day. Digital billboards placed alongside the road feature a Big Mac when traffic is light, but once it starts to build, the creative switches to McDonald’s familiar golden arches along with a content that reads, “Stuck in a jam? There’s a light at the end of the tunnel.”