Manyavar has reinstated its trust on JCDecaux for using its Street Furniture in the OOH Space. Anushka Sharma alongside Virat Kohli is seen promoting Mohey, an ethnic wear brand for women from the house of Manyavar. Targeting various age groups, the youth icons showcase apparels by Manyavar & Mohey on a scintillating backdrop at various strategic locations exclusively on JCDecaux Media.
Manyavar and Mohey have choosen JCDecaux Street Furniture in Delhi which is an opportune Media for the brand to stir through the clutter and draw attention of the passersby. The campaign – #naye rishte #naye vaade, has been planned and executed by Kinetic India. The campaign is running on JCDecaux Booster Network that provides a very powerful frequency ideal for enhancing Manyavar&Mohey’s Brand Recall and Brand Fame.
JCDecaux is a medium for Mass communication with impactful citylights spread across the length and breadth of the city at strategic locations ensuring a memorable brand impression. “We are extremely happy that Manyavar has chosen JCDecaux Street Furniture as an exclusive medium in the outdoor space in Delhi for a clutter-free communication once again,” says Olivier Heroguelle, MD, JCDecaux India. He adds that the campaign has received an astounding visibility and response amongst the urban audience. “Selecting JCDecaux Booster Network provides the campaign a vast coverage and an unparalleled reach & frequency.”
