Regional Languages to Rule Signages, New Directives in States

The Asansol and Durgapur municipal corporations run by the Trinamool Congress has made Bengali mandatory in signage from January 1, 2020. The decision is viewed as a bid to woo Bengalis in the two tow

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Publicis Media’s DOOH Agency Bags 13 Metals at Singapore Awards Ceremony

Publicis Media‘s digital out-of-home agency Ecosys OOH won 13 metals at the SEAC Singapore Customer Engagement Forum and Awards held in Singapore. This includes six golds, three bronze and four silv

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MEA 2020 to Recognise Innovative and Sustainable Initiatives In Modern Campaigns

Media Expo Mumbai will host the first-ever Media Expo Excellence Awards to recognise and award the creative genius of both the agencies and vendors. Marketing campaigns involving green and innovative

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Ormax Media launches OOH Measurement Solution  

Media consulting and analytics firm Ormax Media has launched its latest offering Ormax OHM (Out-of-Home Measurement). Ormax OHM offers real-time audience measurement solutions to owners and resellers

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Directional Signage to Help Travellers Find Their Uber Pick-up

In a first of its kind campaign anywhere in the US, Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. announced a new OOH advertising campaign

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OOH Campaign by Tanishq to Launch its Virasat Collection

Cashing in on the relevance of jewellery purchase during the auspicious occasion of Diwali, Tanishq launched its new festive collection ‘Virasat’ with an OOH campaign. The campaign is aimed at bri

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