Big Billboards in Goa to be Replaced by Uniform Signage

Recently, the Goa government has announced that there will be a special policy enforcing uniform outdoor signage. The Heritage Committee of State Town and Country Planning (TCP) Board which met has d

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Uber Begins OOH Campaign Raising World Cup Spirit

Uber, the official sponsor of the ICC Men’s World Cup 2019 has launched an outdoor advertising campaign with “Way-O Way-O” slogan. The brand is aiming to promote the spirit of cricket using vers

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Origins Advertising Opts Edge1 OOH Software to Automate OOH

Lucknow-based Origins advertising has implemented Edge1 outdoor advertising software platform to automate the business operations of its increasing number of OOH advertising media sites. The company h

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Aarkay Signs Collaborates with Companies for Digital & Soft Signage

Bengaluru-based Aarkay Signs has recently joined hands with a local high-tech electronic company for digital signage and with Mumbai-based flags and signage firm The Flag Company for soft signage. Acc

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Moving Walls Introduces Outdoor Advertising Measurement Solution in India

Around 50 Indian brands have signed up to get their billboard campaigns analysed through the ‘Three Billboards’ challenge. The campaign is started by Moving Walls, an advertising technolog

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Dettol Launches New OOH Campaign

According to a leading website, Dettol from Reckitt Benckiser (RB) started an outdoor campaign for their newly launched product range named Mom Mandate. The campaign was also promoted using celebrity

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