ColorJet India Partners With Digital Hires for Spain & Portugal

India’s biggest manufacturer and exporter of wide format inkjet digital printers ColorJet India has recently appointed Digital Hires in Spain, as their distributor to market its printers across Spai

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Media Expo Receives Massive Footfall

Media Expo, one of the most trusted international trade exhibitions for advertising and signage industry, has concluded its 2018 edition in September.  This year, it has witnessed a 21 percent surge

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Havells’ Wires On The Billboard

Havells India is best known for its ‘wires that don’t catch fire’ campaign. It started out with a complete 360 degree advertising strategy leveraging all forms of media.  The company tried to t

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HP Uses Media Expo to Showcase Its Large Format Strength

HP Inc. demonstrated the indoor and outdoor signage printing capabilities of its Latex printer portfolio at the Media Expo 2018. Visitors at HP’s booth could witness live demos of various Latex appl

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Driving Santro to The Villages Through Billboards

Hyundai has decided to change its advertising strategy this time as it no longer wants to rope in brand ambassadors to power its advertising campaigns for Santro. It has now shifted its focus on massi

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