Uber Eats launched a new brand campaign with actor Alia Bhatt. The campaign titled ‘Everyday Moments’ is relatable and connects to a millennial’s life. With a busy schedule and tedious work hours, it gets difficult to get proper food.
Ordering food at work or home is the new constant way of life now for the Indian youth. The billboard featured Alia Bhatt munching on a delicious burger with a message that read ‘for your tinda moments’ which is relatable to Indian youth.
The agenda behind the campaign is to aid consumers is seeking effortless exploration of food in their everyday lives. In Alia, India’s youth icon, Uber Eats has a partner who shares the spirit of the brand and manifests it through her memorable, engaging, aspirational, and youthful connect placing the brand in the everyday food ordering moments.
The campaign was conceptualized by Uber Eats’ in-house creative team and aimed to create brand awareness and establish a strong connect with the youth, making Alia Bhatt a great fit to deliver the communication. The campaign generated quite a buzz and engaged the target audience.
It positions Uber Eats as a brand that is beyond delivering food from the restaurant, strengthening its role in the consumer’s everyday life and breaking barriers of a transactional exchange and instead establishing a strong memorable connect.
The campaign was carried on using multiple platforms such as ATL (TV, Radio, OOH, Print), Digital (Youtube, Facebook, Twitter and Content publishers) as well as Uber Eats owned CRM Channels.