Established creative agency, Tommy has introduced a new digital division to reform the way digital screens are being used all across the globe. The division will be inclined towards creating interactive and engaging screens to enhance the popularity of brands.
The new division is called OOH Tommy and will display work from Tommy Labs, a digital laboratory, where the agency tests, trials, and innovates for clients. It will be headed up in the Asia Pacific region by Tommy Singapore managing director Guo-You Chew.
OOH Tommy has already collaborated with popular online streaming platform Netflix for its shows like ‘Lost in Space’, ‘The Umbrella Academy’ and ‘Mowgli’.
In the age of less attention span and digital advertising, out-of-home billboards can be easily skipped. However, this can change with interactive digital screens. The interest of consumers can be piqued by implementing innovation which is where OOH Tommy has been launched.