Times OOH has won the Delhi Metro Pink Line wrap media rights with its distinct ‘U’ shape, serving 38 stations on the busy ring road. Delhi Metro is the largest and busiest metro in India with more than 285 stations, spanning 391 kilometres, across Delhi, Gurgaon and Noida.
Due to the interchanges with almost all the other major lines, such as the Yellow, Blue, Green, Red, Orange and Violet lines, it becomes an essential commuting option for Delhiites. Pink Line also has an interchange with Airport Express line at South Campus Metro station making it convenient for the airport-bound travellers. All these interchanges make the Pink line very versatile for metro travellers. Our research tells that 48% of passengers spend more than 45 minutes travelling on this line. 51% of the passengers belong to the service class and are the primary decision-makers of their households.
The company says in a media report that they plan to serve 52 trains on the Pink line offering high impact media options like trains wraps, followed by In-train media of more than 3500+ static sites and 1800+ digital screens. In the Delhi NCR, apart from DMRC – Pink Line, Times OOH has exclusive media rights at Delhi Airport, 156 Bus Queue Shelters and the entire stretch of Yamuna Expressway.