Recently, Srishti Communications bagged advertising rights on the daily Shatabdi Express train running between Bengaluru and Chennai. The contract for both train exterior and interior has been acquired for a period of five years. This great opportunity is going to attract many big brands as the premium train will connect with a large number of audiences.
The passenger profile is versatile, ranging from top professionals and decision makers to homemakers. As this train connects two metro cities in a matter of five hours, many people are seen to opt for this train journey instead of air travel. This eventually makes the train as an advertising medium all the more attractive.
By securing the entire advertisement space on the interiors and exterior of the coaches of this train, Srishti Communications plans on offering the complete space in one lot to their clients so that the product/ service advertised gets deeply embedded in the minds of consumers.
Also with bans on hoardings, this moving billboard is a great option for many advertisers. Moreover, the company is extremely focused on increasing its transit media portfolio.