According to reports from a leading website, Skyrams outdoor advertising has installed digital display screens in Coimbatore city after the Madras High Court revoked the tender cancellation order issued by the local corporation.
Earlier the corporation had cancelled the tender after granting the rights for a few weeks. However, the OOH Company has successfully installed digital billboards only on the corporation grounds. In addition, the boards have been put in accordance with the agreement.
Presently, nineteen single-side display screens are operational in different parts of the city, displaying traffic, weather and other useful content on them, wherein ten or more will be ready for display in coming days.
In order to abide by the safety norms, display screens are showing only static images, including those on electoral public awareness campaigns. Once the network of screens is ready, the company will start pitching to the corporate brands. The digital screens can be used as an powerful medium to popularise brands and drive sales by engaging customers.