Shiva Texyarn Ltd., as the name suggests, offers polyester- and cotton-based media for front-lit and backlit hoardings and banners. In addition, it offers textile-based substrates for digital canvasses, bags and baby care products, among other products. The company is currently supplying close to 40-50 lakh sq/ft of fabrics for banners in the domestic market.
According to the company, Shiva’s textile-based substrates are compatible with all the printing technologies including both inks and machines that are currently available in India and can print on flex. The only difference is flex being 30% cheaper than the fabric that Shiva Texyarn Ltd. offers. The company also has a solution for outdoor media with special reference to hoardings, with a lifecycle of more than a year.
The company believes that the demand for textile-based alternatives has received an unprecedented surge after two States, Kerala and Karnataka, imposed a ban on the use of PVC flex in any form of media. “In Kerala, the per-day printing capacity for banners is four lakh sqft. After the ban on PVC Flex, regulations were changed. Following which, as of now, close to 2.5 lakh fabric is being printed per month. This wave of shifting to alternative has pushed our sales growth three-fold,” according to a company spokesperson.
The company is very confident of the future of these fabric-based media. Considering the scale of present annual consumption of PVC Flex in India, which approximately stands at 2,15,000 tonnes, it anticipates great future of these fabric-based solutions. “These have a long way to go as, currently, in India the fabric consumption is not even 0.01 percent of overall flex usage.”