Radio group Global is the home of some of the UK’s best-loved radio stations which is going to take over Exterion Media soon. Also, recently, they have acquired fellow OOH (out-of-home) companies Primesight and Outdoor Plus in a double deal. This most recent deal will help the media firm to enhance its newly-formed OOH division, Global outdoor.
Exterion Media operates in the United Kingdom, Ireland, France, the Netherlands and Spain. In the UK, it boasts an estimated 20% share in the sector, and holds the lucrative £1.1bn Transport for London (TfL) advertising contract for the London Underground and rail networks. Also, the present chief executive Leon Taviansky will move with the business to Global Outdoor, which it has been announced will be overseen by Stephen Miron, Global’s group chief executive.
The news of their entrance into the OOH sector received a lot of positive feedback which reaffirmed the belief of the company about the opportunities within the outdoor market. Exterion has an excellent track record in the UK and across Europe as a result the company is looking forward to working with the team to develop the business further.