According to a leading news website, political parties in Kerela are opting for 100% pure cotton for large and small outdoor formats across major cities, towns and villages as an alternative material to polyvinyl chloride (PVC) as part of their political campaigning for Lok Sabha elections in the state.
Moving from PVC hoardings, banners and flexes and opting for biodegradable materials was done to abide by the directive issued by the National Green Tribunal to the Election Commission, the Central Pollution Control Board and the Union Environment Ministry. Keeping up with the rhythm of biodegradable banners, the move has been intended to decrease pollution arising from the disposal of the flex banners.
Around 25% of OOH players in Cochin have handled political campaign deployed on formats such as mobile digital van displays, backlit, front-lit, billboards, hoardings and kiosk.
The 100% textile-based fabric used by the Bhartiya Janata Party (BJP) to promote their outdoor campaign makes about 10% of the OOH space, while the United Democratic Front (UDF) holds about 40% of the OOH space. The largest outdoor campaign is by the Communist Party of India (CPIM) of course, which constitutes about 50% in the state.