Pioneer Publicity has bagged the cobranding rights at six stations of Delhi Metro Rail Corporation (DMRC) – Kohat, Noida Sector 61, Lajpat Nagar, Chirag Delhi, Nehru Enclave and Vasant Vihar.
These stations are located on different DMRC lines. The OOH major will develop the formats at each of the six stations according to the contractual terms that govern the inside and outside media and branding norms.
Pioneer Publicity is a well known name in the outdoor advertising sector. The established OOH Company is into large format, street furniture, ambient and transit advertising.
Along with Pioneer Publicity, other leading media owners have also bagged rights, namely Jagran Engage which has got rights for Karol Bagh and Laxmi Nagar; Explomedia, which has got Barakhamba and DD South Campus rights; Media 24×7, which has bagged the rights at Noida Sector 16; and Ayan Media that has taken Pitampura, while Central Secretariat has gone to Taurus.