Animal Rights group, People for the Ethical Treatment of Animals (PETA) launched a new advertising campaign promoting veganism and preventing the killing of maritime favourite, Lobsters.
The bus shelter advertising campaign was seen all across Halifax, an Atlantic Ocean port in eastern Canada, as the organization is hoping the ads will encourage more people to consider vegan seafood. The lobster fishing season mostly starts during the holidays and local seafood shops gear up to prepare orders.
The posters have popped up at the bus shelters with a sign that reads, “I’m Me, Not Meat. See the Individual. Go Vegan.” The campaign was started to stop the killing of lobster. Lobsters are individuals and the way they are killed in these industries — which is either often being ripped apart alive, being cut in half or being thrown in scalding hot water.
It’s part of an international campaign by PETA to let people know that lobsters also feel pain. PETA says it’s really about getting the conversation started. That’s the goal of the latest bus shelter ads too. Also, the holiday season was chosen particularly for the reason that people would relate more and feel more compassion towards lobsters.