The recent occasion of the auspicious Navratri festival, brought in a great and innovative campaign by Pantaloons. We all know that Navatri brings about dandiya and fun. In order to celebrate that, Pantaloons had installed 48ft tall branded dandiya sticks with intricate and vivid colors at One Mall in Ahmedabad. The creation as well as the implementation of the project took more than two months.
The team which was working on the project had people from art, design as well as technical specialists along with 20 skilled artists. The dandiya stick used weighed over 1 ton and was displayed throughout the month of September.
Gaurav Chakravarty, Head, Marketing & Loyalty, Pantaloons said, “We are delighted as Pantaloons enters the India Book of Records for the second time. At Pantaloons, we believe in creating enriching experiences that bring consumers closer to the brand. Moreover, this philosophy is reflected in our ‘Aapni Navratri, Aapno Pantaloons’ campaign. Dandiya being symbolic of the Navratri celebrations, we are happy to celebrate the festival with our customers.”
Innovative advertising campaign can result in better branding of your business. From this we can understand how creative ideas can engage the onlookers and popularize your brand.