Media consulting and analytics firm Ormax Media has launched its latest offering Ormax OHM (Out-of-Home Measurement). Ormax OHM offers real-time audience measurement solutions to owners and resellers of ambient media, such as malls, multiplexes, and airports. The service comes in the context of a growing need for measurement of OOH media in India.
Owners and resellers of ambient media can use the Ormax OHM to measure actual impressions (footfalls), dwell time, audience profile by gender and age and experiences across their various media assets such as displays, digital signages, entry points, kiosks, etc.
Ormax Media has licensed computer vision technology from French OOH audience measurement company Quividi, which enables real-time audience measurement and analytics. Digital Content Technologies is the authorised distributor for Quividi in Asia.
Using this technology, Ormax OHM provides data and analytics collected in real-time, measured 24/7, 100% enumeration using technology that works completely in the background, across their ambient media assets, empowering clients to offer smarter solutions to brands, such as impression-based pricing and targeted advertising.
Ormax OHM has been designed for OOH Media and offers great value to ambient media assets at airports, metros/train/bus stations and advertising options in cinemas and malls.