A land of numerous beliefs and cult, our country, India needs no push when it comes to following a trend. However, we still lag behind fitness regime when compared to other countries. Seeking fitness for everyone, as a motto, Cult has teamed up with MOMS to release a campaign that focusses to build a community of fitness enthusiasts.
Propagating fitness, which includes workouts from boxing to Yoga, is aiming to target commuters. Billboards have been placed strategically to target audience mainly people of the age group 22-35, which forms the major percentage of the population struggling to keep fit along with the work pressure. The media strategy was to amplify visibility through inventive ideas and establish a truly innovative brand that believes in Cult being “Your New Playground”.
Jayesh Yagnik – “We at Madison OOH have always believed in doing things differently and standing out from rest. This gets further amplified when the market is saturated and cluttered like it is in peak season time. We are glad that we have been partnered with cult not only in execution but also in ideation process. This is classic example of hyper local advertising through OOH with bang in a single market. We are excited about our partnership with cult as a brand and looking forward for making our association stronger and doing many more innovations in time to come. “
Cult Executives: “Cult chooses MOMS to execute the innovations done on the OOH media at Domlur/Indiranagar flyover and also the Koramangala – Agara – Sarjapur site. We were happy to see that MOMS truly believes in Innovation and supported Cult at all stages, right from adaptation of designs to execution of the innovation. The experience with MOMS was amazing!! They ensured that the quality of the brand is upheld and paid attention to detail. Co-ordination with the execution team was seamless. We look forward to doing a lot more innovative OOH campaigns with them.”