Cashing in on the relevance of jewellery purchase during the auspicious occasion of Diwali, Tanishq launched its new festive collection ‘Virasat’ with an OOH campaign. The campaign is aimed at bringing alive the essence of age-old traditions, cultures and rituals which have been followed through generations.
The outdoor duties were assigned to OMI (Outdoor Media Integrated), the outdoor agency arm of Laqshya Media Group. OMI used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility & create maximum impactful exposure. The deployments were done in a way as to cover all arterial routes and important touch points that were imperative as per the TG’s day in the life cycle.
A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience. Tanishq’s extraordinarily stunning creative looked equally mesmerizing on the OOH canvas that were handpicked by OMI to ensure that it gets the 100% OTS it demanded from the campaign.
The campaign was executed by strongly developing the brand’s communication in multiple cities like Agra, Ahmedabad, Allahabad, Bangalore, Baroda, Bhubaneswar, Chandigarh, Chennai, Delhi NCR, Guwahati, Hyderabad, Indore, Jaipur, Jamshedpur, Kanpur, Kolkata, Kolkata Upcountry, Lucknow, Ludhiana, Meerut, Mumbai, Nagpur, Patna, Pune, Raipur, Ranchi, Surat, Varanasi and Vijayawada.