Netflix one of the biggest online entertainment channel has gone old school by acquiring billboards along the Sunset Strip. The digital streaming channel has taken up space at the mile-and-a-half-long section of Sunset Boulevard in West Hollywood that is among the most desired advertising properties in the country.
The rise in the out-of-home advertising by billboards is definitely due to the basic reason that people are spending more and more time outside their homes. One of the most coveted locations taken over by the digital platform, Netflix is filled with tourists, the major studios and networks have historically promoted their latest titles with massive outdoor ads that tower over the street’s high-end shops and restaurants.
Lately, Netflix has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars, according to ad industry insiders. The billboards, which are concentrated around Sunset Plaza and the Chateau Marmont, are already Netflix-branded; however, some still carry ads for other studios and advertisers because of prior deals with Regency.
The famous digital channel is expected to eventually use the billboards to promote its current TV series and movies. The newly acquired billboards are already carrying on the promotion of the final season “House of Cards” as well as the series “Daredevil,” “The Chilling Adventures of Sabrina” and the animated “Big Mouth.”