Lately, Mumbai Metro has witnessed a spree of activities which strongly hints at the fact that it is an inventive platform to display product portfolio for marketers in order to reach the masses. Brands and advertising firms are always in look out for mediums which are going to yield impressive results. With busy schedules plaguing the everyday life of individuals, their attention span is also declining tremendously.
In such a situation, it is integral to choose mediums which are more consumer centric as well as draw the attention of on-lookers easily. The Metro train platform has a capacity to allow 8 lacs of daily passengers to watch your brand and create awareness. With an inventory of 400+ static sites, 205 digital media, 16 train media and unlimited consumer engagement; the Metro is surely a strategic location poised to transfer any brand message at every touch point of a commuter journey. For a fact, it is the best location to promote and market your brand. This place caters a very visible platform to connect with the commuters on a daily basis. A fast and immediate platform, Mumbai Metro truly captivates, resonates and innovate your brand.
Recently it has attracted entertainment industry to promote their movies. Fukrey Returns, Jumanji and Netflix have deployed their branding on this medium lately and have got amazing responses from the targeted audience. This evidently suggests that Mumbai Metro delivers a consumer-friendly environment and captive audience with increased engagement. Moreover, this is one of the strongest reasons which are attracting entertainment industry.
Station branding, metro train branding (internal and external), flooring and seat branding, activations and direct or field marketing, installations, red carpet; the opportunities are abundant. Recently, the D.N. Nagar metro station was changed into the world of Jumanji. Commuters were pleasantly surprised to find a new look to the DN Nagar Metro Station when they walked in. This particular activation was executed in association with Sony Pictures. Walls of dangling vines, larger than life film imagery, unique photo-op opportunities and games generated a lot of buzz and excitement among the commuters.
According to, Vivek Krishnani – Managing Director, Sony Pictures Entertainment India says, “We at Sony are constantly striving to do innovative promotions and the Mumbai Metro Station activation for Jumanji: Welcome to the Jungle, helped us in directly engaging with the consumers. With support from the Times OOH team, we gave a refreshing, unique experience to the daily commuters whilst also amplifying the excitement and adventure that the film promised. This worked well for the film and it is already one of the top 5 Hollywood blockbusters of 2017 in India”