Edition after edition, Media Expo as a brand, is recognised to showcase technologies that change the trends in the industry. India’s largest exhibition for indoor & outdoor advertising, signage and printing industry will open its doors from 6 to 8 September 2019 at Pragati Maidan New Delhi, covering six halls i.e., 8, 9,10,11,12, and 12A.
The leading exhibition in its sector, currently hosts 219 exhibitors which already accounts to 14% surge, once again breaking records from its previous editions. Spread across 18,102 sqm of exhibition area, the 45th edition also marks a 15% increase in the exhibition space.
Today, advertising has gone beyond just a catchy tagline and an attractive logo. The rat race to make a better impression has led new age advertisers to constantly scout for various unconventional ways to hit the right sentiment of the right target audience. But with the media and advertising industry being bombarded with numerous innovative ad concepts and solutions, it is necessary to find appropriate tools to create a successful brand campaign.
Keeping pace with the current trends of the industry, the latest edition of Media Expo has also organised an insightful workshop that will bring industry leaders and experts under one roof. This knowledge platform is specially designed to focus on the latest trends and opportunities which the advertisers can grab to create an impactful marketing campaigns.
The workshop that will host eminent members from the industry like Santosh Nair, HP India; Rajesh Mrithyujayan, Monotech Systems Ltd; Tejasa Purandare, Cosign India Pvt Ltd; and Akash Arora, Aero Digital Signage will attract decision makers and top management members from the advertising and marketing sector.
The topics to be covered under the workshop would be: Digital Printing: A sustainable opportunity; 3D Printing: A profitable alternative?; Signage planning: An art; Digital signage: Replacing print? Or complementing and enhancing possibilities?
Overall, along with traditional media on display the show will focus majorly on rapidly changing trends in the industry. Media Expo being a pioneer platform for advertisers and marketers, will help both exhibitor and visitor profiles to be in sync with worldwide advancements.