Recently, Mark Metro has acquired media rights at six more metro stations in Chennai and they already hold rights for 26 Chennai Metro stations. The contract was granted for ten years by Chennai Metro Railway Ltd (CMRL) at newly- constructed stations — Washermanpet, Mannadi, High Court, Government Estates, LIC, and Thousand lights.
Metro stations are a very platform to advertise brands as a large population prefers commuting Metros. Also, the advertising firm used a diverse range of media formats such as signage boards, and Platform Screen Doors (PSD) media. PSD branding is gaining traction.
Furthermore, other than these media formats, backlit medians, pillar brandings, lift exterior brandings, neon-lit and lit boards are also available at these stations. Also, the company is planning to install digital screens at all the major stations which receive the maximum footfall in the next financial year.
Furthermore, as per the reports, it can be concluded that national brands are being drawn to this media while adding that media at the station at the Chennai airport is particularly in high demand because of the profile of passengers on that specific line.