Madison Media has bagged the media mandate for Marico after a multi-agency pitch. Billboards announcing their win and partnership were installed all across Mumbai. The agency handled the account till 2018 before it moved to Lodestar UM. The agency will look after all media including Digital and will handle the
account from April 1, 2019.
Marico was associated with Madison Media for 14 years since 2003. Last year, in a pitch supervised by ATK, Madison Media had lost the account. However, this year the account went again to the media agency. The media group is delighted to win back the important Marico account and is confident that they will be their true business partner and substantially contribute to their growth story.
Marico, one of India’s leading consumer products companies is looking forward to this partnership. According to the company, the agency brings in an expert team with the right ideas and creative approach. The media group delivers a perfect combination of creativity, expertise and execution excellence in the current fragmented media landscape to drive value.
Madison Media Group is India’s foremost media agency handling media planning and buying for clients including Godrej, Asian Paints, Titan, Viacom 18, UBER, TVS, Raymond, Pidilite, Tata Salt, Ceat, Domino’s, Lodha, McDonald’s, Indiabulls, Timesjobs.com, Crompton, Indian Oil, Snapdeal, Gowardhan Dairy, Piramal Healthcare and many others.