Kellogg’s Australia collaborated with Melbourne-based independent agency Akkomplice to create an out-of-home campaign for their popular potato and wheat chips, Pringles.
The work celebrated the Australian launch of a new mini version of Pringles, sold in multi-pack bags and is considered to be the brand’s first locally created campaign from parent company Kellogg’s.
The outdoor campaign created by Akkomplice and Mindshare is fresh, bold, fun and engaging. This is what the iconic brand was looking for when they decided to launch the marketing campaign.
The brand is committed to TV as a medium for its impact and reach; however, this is the perfect approach to launch this particular line within their portfolio of brands.
The launch is also promoted from in-store and social media, as well as to consumers throughout home channels, via Kellogg’s media partner MindShare, with a comprehensive mix of APN Showcase, Commute by Ooh!Media street furniture and rail panels and Moove Media Supersides.