Trams are an important medium which are used effectively for outdoor advertising. Recently, it has been announced JCDecaux Australia, has won, the 7 year exclusive contract for the entire portfolio of outdoor advertising assets (tram-shelters, Trams and billboards) operated by Yarra Trams in Melbourne, which is one of the largest outdoor advertising privilege in Australia.
It was initially operated by HT&E (formerly APN News & Media) for the tram-shelters and APN Outdoor for the Trams, and has 1,400 advertising panels on tram-shelters and 450 Trams (10% of which can be fully wrapped) as well as 6 light rail billboards. The contract started on 30th November, 2017.
Yarra Trams have an expanded reach and it operates world’s largest tram network and delivers premium services to than 200 million passenger trips a year. Yarra Trams keeps Melbourne moving with a fleet of more than 450 trams operating across 25 routes and serving more than 1,700 stops. Also, Trams have played an integral role on being a part of Melbourne’s history for more than 100 years and operate across a commendable 250km of double track.
Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said today in Melbourne: “Winning this landmark outdoor advertising contract in Melbourne which is Australia’s fastest growing city with more than 4.5 million residents and the largest tram network in the world is a game changer for our Australian company. The newly-combined tram shelters and tram body advertising contract provides both the most visible types of outdoor advertising in Melbourne as well as a single point of access for street furniture advertising in Sydney and Melbourne. These cities capture nearly 70% of OOH revenues in Australia. Melbourne is now set to become the 3rd largest digital street furniture advertising network in the world after London and New-York with the initial installation phase of more than 300 digital screens in existing tram-shelters in 2018.”