Spreading awareness about Coronavirus has become of utmost importance & taking necessary steps can help us curb this appalling pandemic effectively. With everyone doing their bit, JCDecaux, the world’s leading outdoor advertising company has been taking effective measures to avoid the spread of COVID-19.
While staying indoors & social distancing is most relevant, JCDecaux understands sanitizing the public utilities is equally important. Disinfecting the bus shelters in Delhi thoroughly with a hard surface hospital-grade disinfectant is being carried out regularly. While sanitizing the media, sanitizing the vehicles of our cleaning personnel is also being done, along with providing them essential kits like handwash, mask & sanitisers.
“Cleaning & maintenance of the media assets is one of the core values of JCDecaux, implying even better preservation currently. JCDecaux being the forerunner always in implementing H&S standards, aspires to fight COVID-19 with all the necessary actions. We are making an effort to provide citizens of Delhi with a clean & disinfected environment,” says Raheel Amjad, Deputy MD, JCDecaux India.
Owing to it carrying the advertising rights for Bengaluru International Airport, the gateway to South India, JCDecaux has recently turned the space into a big cheese for automobile brands. Quite a few Luxury car brands like Jeep, KIA motors, MG Hector & Lexus advertised at the airport for the obvious reason of garnering maximum attention from the target audience in a captive environment.
Leveraging the airport environs, the brands reached out to the car fanatics in their leisure state of mind to get an all-out knowledge of their new launches. Lexus promoted their pristine ES 300h at the promotional space by JCDecaux, which caters to domestic & international arriving travelers.
JCDecaux India is a leading out-of-home player in the market since it was established in 2006. The company is continuously committed to delivering the best & most advanced media solutions in Delhi through the Street Furniture & Airport Express Line, using Metro in Chennai and Airport & The Collection Mall – UB City in Bengaluru in order to meet its clients’ various customised needs.
The company’s continuously expanding portfolio consists of Airport, Airport Express Metro, Street Furniture, Bus Shelters & Pole Mounted MUPIs making it the most diversified Out-of-Home network in India.