JCDecaux, which is the number one outdoor advertising company worldwide, announced recently, that its German subsidiary Wall GmbH successfully got rights for both contracts put out for tender by the Berlin Transport Authority (BVG).
The first contract includes the exclusive advertising rights for 6,200 2m2 advertising panels on over 4,600 bus and tram shelters in the German capital. The second contract covers the cleaning and maintenance of the shelters. Both six-year contracts, including a three-year extension option for the BVG, will begin on January 1st, 2019 and end on December 31st, 2024.
After winning these contracts, Wall GmbH successfully continues its 34-year partnership with the BVG. In 1984, Wall GmbH installed the first 1,000 of its bus shelters in what was then West-
Berlin after winning a tender put out by the BVG. After the fall of the Berlin Wall, the company extended its network of bus and tram shelters to the eastern part of the city. In 2007, Wall GmbH acquired the BVG advertising subsidiary VVR-Berek, which was bought by JCDecaux in 2006.
JCDecaux has been the partner of the city of Berlin for more than 30 years. Moreover, after a competitive tender process, the BVG decided to carry on with this strong association. The new advertising concession will lead to strategically expand JCDecaux’s digital portfolio in the German capital.