Honda City has been one of the most celebrated names in the sedan segment for over 20 years. Now, it has launched a campaign to attract young sedan buyers. The campaign – ‘Forget the Toys’ – aims to make youth understand that they should not be swayed away by superficiality and take decisions that reflect their ambitions and dreams. The campaign involved OOH advertising across the country, along with various TVCs. The Honda City campaign has been rolled out during the peak festive season to capitalize on buyer’s rush.