The intersection of 57th street and 8th avenue was nothing short of a spectacle when the ground floor of Hearst’s Tower showcased Hearst’s approximately 360 brands and partners, including the five daily newspapers of Hearst Connecticut and 12 other dailies that circulate across the country. The huge digital screens grabbed eyeballs of more than a quarter-million people who pass by. According to CEO Steven Swarts, the huge digital signage campaign was executed in order to draw attention to the particular neighborhood keeping in mind to create an effective medium of bringing to people’s notice about the numerous brands associated with Hearst including the Connecticut newspapers.
HearstLive, will be a very lively digital signage platform that will continuously display of slideshows, videos, animations. It will also facilitate live-streaming. The screens will also feature content from Hearst’s 30 television stations; approximately 300 magazines including Cosmopolitan, Elle and Harper’s Bazaar; and partners such as A+E Networks, Complex, ESPN and Vice. A special show was organized to mark the installation of the screens and it displayed all the work of Hearst digital and video companies, including BuzzFeed and AwesomenessTV, and information and services sources including Fitch Group and Hearst Health.
A red carpet event was held at the launch of HearstLive and celebrities like Sandra Lee, Mandy Moore and Gayle King walked the “blue” carpet (matching with the color of Hearst). Everyone present at the event opined that the screens were a definite addition to the vibrancy of the “New York Experience”.