OUTFRONT Media Inc. started joined hands with Greenridge Farm. They unveiled an out-of-home (OOH) campaign for the first time for Greenridge Farm. The sole aim of the campaign is to generate inquisitiveness in the people of Chicago about the quality of their deli meats, cheeses, and sausages. With advert developed in collaboration with OUTFRONT Studios, the campaign combines billboards with OUTFRONT’s Mobile Network to reach shoppers as they are about to go for shopping.
The billboard has been strategically located across several expressways and bridge trestles throughout Chicago. Also, the 27 billboards feature a number of eye-catching taglines like, “Our fine print is not ‘fine print’” calling attention to Greenridge Farm’s Naturals line of all-natural, premium deli meats and sausages.
The creative is intended to encourage consumers to ponder over and take a second look and compare the ingredients to those in other brands. OUTFRONT Studios, OUTFRONT’s in-house full-service creative boutique, developed the creative concept for the billboards, which reflects Greenridge Farm’s quality-centric brand philosophy. By spreading awareness about their wholesome, natural offerings, Greenridge is hopeful that it will become “the natural choice” at the deli counter.
“We are excited to see Greenridge Farm’s first OOH campaign raise their profile throughout Chicago,” said Jodi Senese, Executive Vice President and Chief Marketing Officer at OUTFRONT Media. “The collaboration between our teams was extraordinary, and our ability to develop the creative and include both our billboards and mobile network will truly show Chicago who Greenridge Farm is.”
“We are thrilled to be launching this campaign throughout Chicagoland,” said Sebastian Madej, Co-founder and CEO of Greenridge Farm. “Our Naturals line of deli meats, sausages and cheeses is one step above our competitors with regards not only to having exceptional taste but also have natural and good ingredients. Chicago is our hometown too, and we wanted to give our fellow Chicagoans products that are both delicious and healthy because they shouldn’t have to choose.”