With the launch of hoard of phones it has become quite important to set high standards in marketing for every smart phone manufacturer. In order to gain more number of onlookers it is imperative to opt for innovative & creative way to draw attention. Google pixel 2, with its launch has initiated a campaign which is prompting people to choose it from the rest which is currently available. The Pixel 2 campaign has made use of arterial roads, junctions and market areas, citing many reasons why Google Pixel 2, is the phone for you.
Recently, it also conducted activation in cyber hub, Gurgaon to target a vast range of people ranging from office-goers to families coming for an outing. The activation was managed by Excel Experiential Marketing Pvt ltd. The multinational technology giant’s smartphone Pixel 2 has been launched worldwide to compete with android and Apple phones, and to spread out their point, the brand has utilized OOH advertising in India in a smart way. The Pixel 2 OOH campaign is a smart marketing strategy from the brand to attain a significant share of the smartphone market. This long term campaign’s design has been made with the sole aim to attract consumers with Pixel 2’s alluring features.
The strategic initiative by Google to use single billboards which describe each of the features the phones offers by asking a question and then giving the solution has been innovative as well as interesting for passers by.
Ashok Bisht, Director – Business Development of Excel Experiential Marketing Pvt ltd shares, “We proudly announce Excel Experiential’s association with renowned brand Google in the cyber-hub activation. The same has been executed across 20 locations Pan India. The activation was huge and also hugely successful in its outreach, which has made us very proud and honoured to be a part of it.”