Drone Company DJI collaborated with JCDecaux to launch an OOH campaign to promote their “Now It’s Epic” initiative. The OOH campaign was launched across OOH digital screens at Singapore Changi Airport, as well as Los Angeles International Airport, London Heathrow Airport, Paris Charles de Gaulle Airport and Frankfurt Airport.
The campaign was focused on promoting DJI’s Mavic Air drones to hardcore travelers and to launch it as the best travel drones in the market. JCDecaux One World and JCDecaux Singapore collaborated for this initiative.
The “Now It’s Epic” initiative, first launched in June in partnership with TripAdvisor, challenged travelers and drone pilots in a photo and video contest. The #NowItsEpic campaign was also live on various digital platforms, as well as Skypixel, DJI’s creative platform for drone owners to share their epic travel moments.
According to Lyn Lim, digital head, DJI wanted to connect with the well-travelled adventure-seekers who immortalized their trips through photos and videos. The strategy behind running at the airport environment is aligned with the sense of anticipation as travelers go onto their next adventure as well as highlighting the campaign across international airports to trigger a sense of connectivity among globetrotters.
“JCDecaux’s Digital Duty-Free network at Singapore Changi Airport was hence selected for its strategic connections to the region and for its position as a world-class air hub,” Lim added.