In a first of its kind campaign anywhere in the US, Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. announced a new OOH advertising campaign in partnership with Uber at Seattle-Tacoma International Airport (SEA-TAC) to help travellers more conveniently and clearly find their way to their Uber pickup.
The OOH campaign includes directional signage in the post security, baggage-claim and parking garage areas throughout SEA-TAC, easily guiding arriving passengers to their Uber pickup location.
CCA worked strategically with SEA-TAC leadership, and Uber, to plan and execute this advertising campaign which reaches an estimated 86 percent of all airport arrivals and guides 100 percent of all rideshare passengers as they make their way to the designated pick-up area.
The OOH campaign runs through October 2019, launching in other cities across North America later this year. Results will be measured through its duration and available in the fourth quarter.