Two Queensland companies Digital8 and Logan startup CAASie have come together to give small businesses a more flexible and accessible outdoor advertising set-up, transferring the pay-per-play model to out-of-home (OOH) platforms like billboards. Jeff Lynne, the founder of Brisbane-based custom web solutions and marketing agency Digital8, believes that the new partnership with Logan Start-up CAASie will lead to more cost-effective advertising for SME clients.
Lynne further shared that Digital8 will help grow CAASie’s platform as ad brokering system allowing people to buy and sell ad slots which could be digital signage, TVs that are in doctors’ surgeries, billboards at bus stops or above the road. Lynne who was a finalist in this year’s Brisbane Young Entrepreneur Awards. “They allow people to do on-demand digital ad spots, because at the moment there are not a whole lot of ways to buy other than taking a whole month at a time,” he added. This flexible arrangement makes billboard advertising comparable to social media advertising, with advertisers able to bid in real time for individual ad plays ranging from 5-30 seconds.
Liam Fogarty, who is inbound marketing specialist with Digital8, describes CAASie’s technology as incredibly innovative. Fogarty believes that OOH advertising has always worked hand-in-hand with digital marketing to further legitimise a company’s campaign and can boost brand awareness significantly. “We are so excited to be able to provide our clients with more well rounded and comprehensive marketing campaigns.”
Digital8 will also be available to design the artwork for clients who sign on to the CAASie platform, providing a one-stop-shop solution that will enable omni-channel campaigns not just in Brisbane but across the entire global marketplace for OOH media.
Furthering the elaboration, CAASie director and project lead Taryn Syratt has been quoted as saying that the platform, developed by branding and creative agency Heurist, will also help small businesses bypass the red-tape that usually comes with traditional media. “The aim is to bolster the advertising efforts of local small and growing businesses by making out-of-home more accessible and more flexible,” he says adding that combining digital marketing with out-of-home enables these businesses to create brand awareness and associations that will drive their all-important click-through rates. “From CAASie’s perspective this partnership means that we have a reputable and local agency to recommend to our users to for integrated/dynamic campaigns.”