Darwin International Airport has launched a new outdoor digital billboard in association with leading Media Company, oOh! Media to connect with the target audience.
The introduction of this large format digital Supersite (12.66m x 3.35m) further enhances the advertising suite at Darwin Airport and provides advertisers with an opportunity such as an end to end solution that will reach domestic and international travellers arriving into Australia’s gateway to South East Asia.
The new large-format outdoor digital billboard, located on Henry Wrigley Drive, complements the airports already well-established digital advertising sites within the terminal, allowing advertisers to connect with travellers at multiple touch-points across their airport journey.
Among the first advertisers to use the new outdoor digital billboard is high profile local tourist attraction Crocosaurus Cove. They chose this medium because the company identified the airport as a key environment to reach a target audience of domestic and international travellers arriving in Darwin.