Responding to the need in the market and to appease more people for wearing the face gear by making them more inclusive to everyday life, Colorjet Group has launched Oxyvent, a designer face filter brand in the market that comes with creative prints on it to amplify the aesthetics. As the masks become a necessity, the need to give the industry a new shape by making it fashionable and appealing to the masses forms the core of this new venture.
For the new venture, Colorjet has earmarked an initial investment of Rs. 25 million and is aiming at printing 1,00,000 filters a day. The company has installed direct to fabric, dye sublimation, direct to garment and laser cutting & finishing machines native to the group and in partnership with Japanese technology for the project.
The face filters are unique adhering to safety standards and putting in creative design prints to encourage more people to wearing them. The products include Multilayer Safety masks made up with 100% Cotton with 120 TC and melt blown material with moisture control anti-bacterial finish achieving a strict 95% Bacterial Filtration Efficiency (BFE). The designs are digitally printed on the fabric with Oekotex™ Approved Inks making the masks fit for human use and ecologically compliant.
At the Launch of Oxyvent Face Filters, M S Dadu, Managing Director, Colorjet Group highlighted that the vision to create a cloth-based protection filter which provides superior filtration, yet being highly breathable was key to the innovation. As masks would become the essentials in the coming days, a fashionable yet fully functional air filtering mask is the need of the hour.
“We have conceptualised a hand-crafted fashionable necessity that provides safety while encouraging the fashion it has yet to set. Committing to our core design values of being economic, efficient and ecological, we are using our own renowned international digital textile print technology,” added Dadu.
To bring in international designs and styles to life, Oxyvent has collaborated with renowned Web-2-Print workflow solution provided by Early Vision from Israel.
According to Smarth Bansal, DGM Product & Brand, ColorJet India, for mass customisation of designer face filters, the need was to incorporate end to end workflow solution in the manufacturing process. To achieve this, the company collaborated with Guy Alroy of Early Vision as the pattern cutting solution provider because of its intuitive, easy-to-use tools and functionalities.
“Guy Alroy’s insight into implementing Early Vision down the road, to enable efficient workflows for mass customisation and on-demand manufacturing makes it the best in the industry. It will also minimise errors in communication with our partners, hence, saving time and costs,” added Bansal.
For the print designs, the company has partnered with Emma Tranchini, a renowned Italian fashion designer and Niti Singhal, the native couturier of the New York Fashion Week fame where she displayed her range of apparels that were digitally printed on a Colorjet Textile Printers.
Oxyvent is also attempting at bringing its designer masks into corporate culture and has tied up with several leading brands in the market to customize the masks as per their branding needs. The whole range of products comes for men, women and kids, and can be explored at www.oxyvent.org