According to the leading website, although Mumbai still retains the top spot when it comes to OOH market, however, there can be seen a gradual shift and rise in OOH in cities like Thane, Navi Mumbai, and Panvel, as well as the entire stretch along the Mumbai Pune Expressway.
All these areas have observed a major infrastructure facelift in recent years, and with burgeoning traffic on the roads, the OOH media assets are attracting a large number of advertisers.
Moreover, these areas have not only traditional OOH media but also transit, mall and cinema advertising media, doing an estimated annual business of Rs 150 crore, which is expected to double in the next 2-3 years.
The demographic changes and the city development is paving the way for vantage advertising sites as well as helping OOH operators attract more advertising business.
Improved transport connectivity is another lever for accelerated OOH growth. It is important to note that the Metro rail network has considerably reduced the commuting time between Thane/Navi Mumbai and VT/Vashi, and that is another reason for people to live in the adjoining cities and work in Mumbai. These large numbers of on-the-go office-goers are target audiences for different advertisers.
Furthermore, the upcoming Navi Mumbai International Airport will transform these OOH markets and help drive its growth.