Appy Fizz, the popular apple drink has been promoting itself through TV commercial. However, lately, the fastest growing brand is promoting itself through OOH medium. The latest campaign prompts the consumers to #FeelTheFizz by rising up and following their passion.
The new campaign has adopted hyperlocal marketing strategy with a marketing budget of Rs 75 crores. The campaign consists of various initiatives to connect with the consumers across India.
Multiple OOH billboards and metro wraps advertising Appy Fizz can be seen across Delhi-NCR. The brand ambassador of Appy Fizz is Salman Khan who has been featured on various mediums including Television, Print, Digital, and OOH.
The campaign is targeting the youth and urges people to rise up and feel proud about standing out in the crowd. The brand resonates the current feeling of young, bold and contemporary which defines today’s millennial Indian consumers that this campaign seeks to target.
Appy Fizz is already a market leader, although the campaign seeks to further increase visibility and sales for the brand, additionally, enhancing brand recall among consumers.
