Established in the year 2012 at Morbi in Gujrat, Sunlex Fabrics Pvt. Ltd. is engaged in manufacturing, exporting and supplying an extensive range of Flex solution. Under the visionary guidance of the founder – chairman, Vinod Patel, the company has carved out a distinct niche for its gamut of products and services in this field. His strong business acumen and knowledge empower the company personnel to optimally satisfy clients’ diverse requirements.
In order to know, how the company is fairing in a market place which at one time was largely dependent on imported stuff, we, at Sign & POP World, got hold with Prayag Patel, the company’s managing director, whose inspiring management has only added the speed needed to run over the competition. Here is the edited excerpt of what he shared:
Which all products do you offer? In which all applications do your products go?
We have a wide range of products that includes Frontlit Flex Banner, Blockout Flex Banner, Backlit Flex Banner & PVC Tarpaulin. These products are designed in accordance with the set market standards using the supreme quality basic material and latest technology under the supervision of our skilled team of professionals. These products are demanded across the nation due to their perfect finish, superior quality and durability.
Our products are widely used for indoor & outdoor signage applications that include building signs, in-store displays, trade show displays, outdoor displays, screen printing and billboards. Our products come in various sizes, designs and colours to suit varied needs of our clients.
Tell us about your infrastructure. What is its capacity?
We have invested a huge amount in the establishment of our state-of-the-art infrastructural set up. We have fully automatic calendaring flex banner manufacturing plant with most advance technology from Germany, Korea and Taiwan. Well-equipped with all the necessary and advanced machineries, latest machines, tools & equipment, our facility is capable of undertaking bulk orders in an appropriate manner. With all this, we, at Sun Lex, have the capacity to produce 1500 tones a month. We manufacture various kinds of GSMs for varied applications.
We have an adept team of qualified and experienced professionals. They work in a systematic and coordinated manner to provide maximum level of satisfaction to our clients. All this is reflected in excellent and stable quality of products. Our team ensures that the requirements of our clients are met in the most economical and timely manner. Further, to ensure smooth and hassle-free work operation, we have categorised our infrastructure into various sub-departments – production, quality control, sales & marketing, warehouse & packaging and R&D.
What is your USP?
Our easy payment modes, transparent dealings, client-centric approach, competitive price range and ethical business policies are the USPs that have led us to achieve immense success in this domain.
Moreover, we are a client-centric organisation and aim high to achieve the maximum satisfaction of our valuable customers. Over the years, we have developed a huge client base across the country. We have been successful in winning great compliment all over, by offering clients with prompt deliveries of the offered products.
How do you maintain the quality of your products?
Being a quality-centric organisation, all our products are manufactured as per the international quality standards. Our well-equipped quality control unit is managed by a team of our highly-experienced quality controllers, who inspect the entire range of products at every stage of the production process to ensure their zero defects.
What is the state of Indian flex industry? How do you see the invasion of fabric to replace flex in signage industry?
The industry is growing at around 15% annually with a lot of potentials to be tapped. It is not at all possible for fabric to take over flex as the former has its own limitations. We understand that for indoor media, fabric can be ok, but for outdoor applications especially for big hoardings fabric is not appropriate because to develop a wider canvas, sealing can not be done. Also, the print quality is not at par with flex.
How has been your distribution model? Do you also export?
We do not sale directly. We have 70 dealers spread across the country. We do export to 7-10 countries.