Satyam Techno has recently expanded its offering by enhancing the variants of LED modules in its product portfolio. “We have LED Modules at every price band starting from Rs 2 to Rs 500 meeting the needs of almost every fabricator depending upon the applications,” says Abhijit Bose while speaking to Sign & POP World on dynamism of the business of the signage market. He shared to survive in the long-run fair trade practice is a must. “We keep almost all the range of the LED modules, the lower range of the modules is there to educate the market. We have a policy of guiding our customers on quality so that they can understand the difference in quality and substandard products and can be able to sustain their clientele in the long-run.”
Bose informs that following a rather transparent trade policy, the company has exclusive distribution and dealership of leading LED module and power supply brands such as ADS, Union, NC, GOQ, Meanwell, Osram, GE, Startec, Rishang, Premium, etc. “The company has recently augmented this further by adding Tremai LED in the list. The beauty of this expanded portfolio is that all the brands are positioned at different price points thus eliminating the competition quotient. “There is no question of competition among the brands with which we are catering to the needs of our huge clientele for so long. For instance, brand like ADS offers 3-years warranty for its modules, while Tremai is positioned a little higher with 5-years warranty,” he explained.
Based on the trend of his own trade, Bose proudly pointed out that he has recently added a suffix to the existing name of his company, which now reads as ‘Satyam Techno – The LED People’. And that is not an over statement as Satyam is the name well-known for its imported as well as indigenous arrays of quality LED modules and components. Right from the flexible rigid LED strips, video walls, LED moving signs, LED modules, LED downlights, LED rigid bars for textile boxes, LED display signs, edge-lite (e-lite) LED/poster frames and a complete range of advertisement products like scrolling displays, banner stands, canopies, tri-visions, etc., Satyam has everything of anything related to LED signs in its bouquet.
Satyam Techno offers LED modules that are made with high-technology Taiwanese chips featuring anti-static design to produce high brightness, low-power consumption, extremely minimised heat radiation and wide beam angle. With three to five years warranty, these modules are compatible for a range of applications including channel letters, advertisement boards, decorations, lighting and the like. “We do offer LED strips that are assured for quality,” said Bose adding that these strips find its place in myriad applications, such as channel letters, Acrylic solid letters, signage or advertisement billboards, cove lighting, in-shop signs, edge-lit acrylic panel lighting, etc.
Not only this, these LED strips also go in architectural lighting for windows, archways, canopies, corridors, directional luminaries, display cabinets’ lighting, backlit of complex contours, slim boxes or edge lighting for signage. With all this, the company is majorly a supplier of components to sign makers. Though it doesn’t often assemble the LED signage but for some customers, looking for ready items, it has the provision of solution.
The company has two types LED Screen based on Dip and SMD technologies. “Our flexible and rigid strips are designed to be both waterproof and non-waterproof,” said Bose adding that the company keeps bringing in innovations every now & then. “Also, we have recently introduced zig-zag strip for solid letters. The latest in the league is Android-based LCD digital display (available in P3 & P4 for indoor and P6, P8 & P10 for outdoor), meant for varied applications in airports, hospitals, malls etc.”
These apart, Satyam Techno’s LED moving and multi-zone display systems offer combine movement, light, graphics and messages to cater to the specific needs of service industry, information centres, government departments, hospitals, sports stadiums, railway stations, airports, shopping malls and retail outlets. “We do provide display boards in various languages to focus on region-specific target audience,” added Bose indicating that the lenticular signage is added recently in the portfolio. E-Lite boards are embedded with Rigid LED strips that are widely accepted in the current market for interior or indoor usage. The boards are offered in sizes up to 8×4 ft.
Bose boasts of his achievements. Over the years, the company’s clientele has quite a few big names including BSNL, Mumbai Airport, DLF, Indian Railways, Vivo, Oppo, Samsung, Radisson, Apollo Hospitals (Kolkata), Maharaja Agrasen Hospital (New Delhi), etc. to reckon with. “Our LED modules owing to its unmatched quality and cost-effectiveness have been approved from these corporates to be used in their respective signage projects,” asserted Bose adding that it’s the quality of the offering that made a new inclusion in its list of clientele i.e. IOC and Pizza Hut.
Meanwhile, Bose seemed quite optimistic about the market for LED signage, which he expects to shot up soon on the back of a recent ban imposed on the use of Flex by Maharashtra, the fourth state after Karnataka, Kerala and Chhattisgarh. This will strongly propagate the environment concerns attached to the use of Flex to other states thereby inducing other state governments to practice the same policy for the sake of the atmosphere. This will boost the demand for Acrylic, which in turn will automatically push the sale of LED modules. “We look forward to a rather brighter sign for our LED modules and LED-based signage.”
On current trade practices, he indicated that post the twin shocks, though slowly but the market is turning back on the track. “No doubt that demonetisation following goods and services tax (GST) had brought the market at a standstill. But, the new system has induced the transparency in the trade. Everything is going through a proper channel and the margin for all is segregated and set by this a bit painful but unified tax system. However, it has put a slightly tighter cap on small traders with limited trading activities, who were making their livelihood easily. The cash business is also back, but the extent has been reduced considerably,” he explained.
On the market side, Satyam Techno boasts of its increasing presence corresponding to its demand in Punjab, Madhya Pradesh, Tamil Nadu, Orissa, Chhattisgarh, Rajasthan, Bengal, Goa, Maharashtra and North East especially Assam. Besides, it also marks its presence in a couple of overseas markets – Nepal & Bhutan. And to serve these markets, the company has two factories located at Patparganj (for moving displays and others) and Paharganj (for E-Lite and letters). “We do offer video walls measuring up to 10x20ft, which is gaining remarkable attention,” said Bose indicating that the company aims to bring the LED signage segment of India to a new high.