Mermaid Digital is 14-years young and claims to be the first digital fabric printing company in GCC. The company caters to advertising, fashion and interior industry to which it offers branding services through digitally printed media like fabric and vinyl. Headquartered at Dubai, Mermaid’s registered office is in Bangalore that boasts of high-quality international infrastructure including the HP Latex capable of facilitating 5-meter wide large format printing along with others.
Established in 2005, Mermaid Group facilitates organisations with end-to-end solutions in creating their indoor and outdoor branding materials across various verticals like events & exhibitions, retail, hospitality, office, sports, etc. The company offers best suitable options in digital printing, signage, graphics, arts, interiors, art production, installation and related services so as to help its clients manage their brand building needs more efficiently and effectively.
How is Mermaid Digital positioned?
We pioneered into digital fabric printing in 2005, and today, we are the largest digital fabric printing facility in the Middle East with production houses in Dubai and India. Backed by a strong technical team comprising people with 25+ years of experience driven by the zeal to excel, while ensuring complete client satisfaction, we have grown to be one of the largest digital fabric printing companies in the world.
Moreover, with our ingeniously developed technology and printing capacity of 4,000 sqm. per day, no undertaking is too small or big for us. We have two expanded facilities, one each in Dubai (45,000 sq.ft.) and Bengaluru (25,000 sq.ft.), wherein 300+ skilled technicians and artists are working in tandem. All thanks to the synergies of our highly competent team that ensures a perfect eye to every detail, which eventually adds a critical competitive advantage to our valued customers.
Which all services do you offer?
Embracing the ‘Go Green Go Fabric’ initiative, we offer a range of services including design consultancy, colour matching and ancillary services. Apart from our extensive product line, we also cater to customised products to enliven our clients’ imagination. The cycle starts right from project conceptualisation to management and then to production.
When did you start offering fabric-based POP/POS solutions?
As you know, we already have the vivid world of digitally printed fabric solutions under which we offer explicit graphics solutions, signage and exhibit products, arts and interiors solutions. Augmenting the list of offerings, we introduced M Display, comprising POP/POS products & solutions, which is our new product line that we have added to our portfolio only recently. There are limitless possibilities in fabric display system. Under this category, we offer 100% customisable modular fabric display systems to cater to the requirements of retail and exhibition industry.
The components are plywood that goes inside, followed by aluminium pipes and plastic joineries. Then come fabrics, which are of course, wrinkle-free and dust-free, and can go up to being fire retardant. The inks used for printing purposes are all water-based making it more eco-friendly. These are simple, easy to install, portable & reusable solutions. It’s a step towards bringing eco-friendly solutions in the burgeoning retail industry.
How has been the response so far?
The response is good as expected. All our POP/POS are in fabric and modular. We are supplying quite a few renowned brands. It won’t be wrong to mention that we are converting or replacing the contemporary POP/POS systems with the ones made of fabric. Initially, it was only to replace the existing standees and the backdrop systems, for which we introduced tubular ones with which we did quite a few numbers of replacements. And then, we thought about replicating the same for retail also, else we could have got stuck only with the exhibition industry. This is because the tubular products are majorly for events and exhibitions.
It brought to us a very good response while we started creating something for the retail industry. We can even accommodate a digital screen to add value to the brands. As of now, we have developed a comprehensive showcase of our esteemed projects that we have completed with perfection.
How has the incorporation of fabric changed the scenario at POP /POS level?
Introduction of fabric has not only added the aesthetics appeal, but has also made life a bit easy by facilitating easy transportability. The system, as I said, is modular and can be packed in a bag for easy commutation. There is no limit of designing and dimensions as we can create any kind of structure. Quite a few brands are really frequent when it comes to serving the demand in number.
Who are your customers for now? Where is the potential coming from?
We have been serving over 1000+ loyal customers across varied industry verticals – exhibition, events, hospitality, BFSI, government sector, reality, retail, healthcare, IT, ITES, manufacturing, education, etc. Our clientele includes EMAAR, Nakheel, Global Village, TECOM, Dubai World Trade Centre, DTCM, Done Events, Aldar, RTA, ENOC, ADNEC, Emirates NBD, TVS, Wizcraft, Tata Motors, Sheraton, Mumbai Indians, etc. to name a few. We have been associated with them for long.
How do you market your solutions?
With strong qualified presales, post sales and sales teams spread across Middle East and India followed by a workforce of over 300 skilled workers, talented artists, designers backed by high-end machinery, we facilitate direct operations in UAE, India, Qatar and Oman for any theme of requirements across palaces, luxurious hotels and residences.
Why should one opt for Mermaid Digital?
It is because we are a one stop solution for project conceptualisation, production and project management. Further, with 14+ years of experience, we are a market leader in this segment. As far as India is concerned, there is hardly any other player offering POP/POS solutions in fabric. Further, we follow a completely customer-centric approach in a very systematic manner. Moreover, we have state-of-the-art machinery and stringent quality control, when it comes to meeting the customised requirements of our varied clientele. We even go extra mile for customer satisfaction. We believe in partnering with our customers progress by empowering appropriate value-based business solutions, and not business for value.