Massivit 3D Printing Technologies, the leading provider of large format 3D printing solutions for visual communication applications, has recently appointed Isabelle Marelly as the Worldwide Director of Marketing. Marelly assumes responsibility for taking forward the continued implementation of Massivit 3D’s marketing programme to expand the company’s brand profile and value proposition across the globe. Apart from driving Massivit 3D’s global marketing and public relations activities, Marelly would also work closely with the company’s extensive global dealer network to synergise opportunities and support local campaigns.
Marelly brings a wealth of industry knowledge to her new role and joins Massivit 3D’s growing team from 3D printing manufacturer, Stratasys, where she amassed over 10 years’ strategic marketing experience. Prior to that, she held marketing roles with software provider, Telelogic, and CAD/CAM pioneer, Computervision.
“I am thrilled to be joining such an exciting company and look forward to increasing the momentum that the Massivit 3D team continues to enjoy within the graphic arts community,” says Marelly on being given such a huge responsibility. Massivit 3D is unique in delivering the world’s first and only 3D printing solution specifically engineered for large format visual communication projects.
To know her vision for the expansion of the Massivit’s footprints across the globe, we, at Sign & POP World, followed her closely through PR. After a few follow-ups online, we got the opportunity to interact with her through email. Following are the excerpts of what she shared with us:
How has been the response to Massivit 1800 in the world of advertising & signage?
In a nutshell – extremely well! As with any new technology, there was a great deal of curiosity in the Massivit 1800 from the day, we unveiled it.
For the owners of large-format print and sign businesses who serve marketing and advertising agencies, it enables the creation of vibrant, eye-catching, 3D-printed sign & display projects beyond those that can be achieved with 2D version of large-format printing solutions. With the capability to very quickly produce high quality, larger-the-life projects, it is transforming the way high-level marketing, advertising and themed projects are created.
It goes without saying that brand and marketing managers will always be seeking to maximise their budgets with as much WOW factor as possible. The ability to offer attention-grabbing, added-value visual communications that better engage target audiences achieves this. Moreover, it makes engaging – and subsequently keeping – such customers much easier.
Apart from advertising, which other markets does the Massivit 1800 serve?
The list is long and varied. In terms of the exhibitions space, 3D printing delivers the capability to turn any booth, event or show into something engaging and entertaining, capturing the gaze of visitors and drawing in crowds. The same is, of course, true for the entertainment sector, where the possibility for themed applications is unlimited.
When it comes to retailers, the Massivit 1800 allows them to increase brand awareness via vibrant, eye-catching window displays, POP/POS stands, visual merchandising and exhibitions elements and even bespoke retail outlets that surpasses what can be achieved with traditional manufacturing.
A great example of this is our Australian customer, OMUS, which constructed what is believed to be the ‘world’s first 3D printed’ pop-up retail store. The attention-grabbing 9m-wide, 10m-long and 2.7m-high mega structure was 3D printed in just 18 days and was installed at Sydney’s Westfield shopping centre during a promotion for OMUS’ customer and luxury fashion brand, Louis Vuitton.
Another area that is proving popular is super-large vehicle wraps, which is exemplified by one of our US customer, Carisma. Based in New York, the company incorporates 3D-printed displays into 2D large-format printed vinyl graphics for bus wraps to promote major movie launches. As you can imagine, such massive objects protruding from the side of a bus when you’re walking in Times Square certainly turns heads and have passers-by frantically reaching for their cameras.
Beyond this, a number of our customers are opting to use the 3D-printed model for vacuum-forming for external use or wrap it in specially-designed vinyl, textures or paint dependent upon the specific need.
In fact, we are witnessing a growing adoption of 3D-printed molds for vacuum-forming applications. Using the Massivit 1800, companies can quickly 3D print large and complex molds that can withstand the vacuum-forming process. Traditional manufacturing methods often require several weeks to produce mold inserts with significant outlay. Using this innovative technique, print providers can enjoy cost-effective customisation and greater design freedom.
With so many varied possibilities in the portfolio, who are the target customers? How many Massivit 1800 printers have been sold to date?
As the world’s first and only 3D printing solution specifically engineered for large format visual communication projects, the Massivit 1800 is predominately targeted at traditional print service providers and sign businesses although we are witnessing a growing adoption among marketing and advertising agencies.
Which country / continent is proving the most success for Massivit 3D and why?
We have witnessed an incredible adoption of large-format 3D printing across the four corners of the globe with customers stretching from Canada right through to Australia. At present, there is huge growth in Japan.
Importantly, the genuine commercial interest translated into rapid early sales, such that we had more than 65 customers across five continents within just twelve months of its launch. This has seen us enjoy tremendous growth in many aspects including a business growth of 350% within the same twelve months.
How many distributors do Massivit 3D has? What is the network expansion plan for 2018?
Our worldwide deader network currently stands at more than 35-strong and continues to grow.
What prospects the Massivit 1800 offers to the South East Asian markets? How important is the Indian subcontinent and why?
Indian is a growing market and one in which we are focusing a lot of resources into through new partners to support customer demands.